This March Bruce Willis is taking over the movie theaters with Die Hard 5 and the magazine stands as well. The Die Hard saga star is covering both GQ U.S and U.K march issues, the question is, who did it better?
On the one hand we have the french, who chose to shoot Willis wearing a black t-shirt, keeping things simple, and on the other, GQ U.S, who chose a jean shirt with a tie, topped with a grey/blue blazer. Now simply based on the styling and the pose, I do think the french did it better. I don’t know about the U.S, it seems they had this picture retouched a LOT and the actor is starting to look like his wax replica from Mme Tussaud…
Typography wise, Despite the fact that the fonts are way better on french GQ, the layout on the U.S one is better. The french cover feels very crowded and I’m having a hard time enjoying the picture because of it. I also really don’t like the way they’re advertising the iPad app on the french cover with that yellow tablet on the left, it just doesn’t go.
However I have to go with GQ France, I like the photography a lot better and I’m never disappointed with the inside layouts which is not so often case with G.Q U.S. Once again, the U.S will just have to try and do better… what do you think?
On a side note, below is a comparison between french GQ’s current cover and a quick retweak I did getting rid of the ipad icon and slightly rearanging the headline type to uncrowd the page. Not necessarily a solution but something to think about, I wanted to give the picture some more breathing space to see how it looked.