What’s This Font 1.1 – Vanity Fair U.S.

whats this font vanity fair

Hey guys and welcome back for this special second edition of What’s This Font! This month on the menu is one of my favorite magazines, Conde Nast’s Vanity Fair. They have (for the most part) great typefaces that create an overall beautiful design throughout the issues and this post will let you know what they are and where you can find them.

vanity fair feb 2013

The first one we’ll start with is Didot. It is for all intents and purposes Vanity Fair’s signature font and is used almost exclusively on the cover and most of the pages of the magazine. It’s one of those fonts that you may find more common than you should. It’s an elegant and at the same time modern typeface. You can find it on typography.com here for $300 for 42 typefaces. When used correctly this font has a great impact and is of course absolutely beautiful.

Font number two on our list today is VF Sans. It has five weights, two widths, and was created for Vanity Fair by David Harris (design director) and Greg Mastrianni (art director) and designed, drawn and produced by James Montalbano of Terminal Design. This typeface can be found abundantly throughout the magazine, mostly in the articles and captions, giving it a modern edge.

Finally the third font and also the most recent design addition to the magazine is Solano designed by Mark van Bronkhorst between 2007 and 2009. This typeface is a perfect new addition to Vanity Fair’s design library. It is used mostly with a wide tracking and in a smaller point size which does not tone down its importance. You can purchase Solano on myfonts.com, the price is reasonable per font, the whole family in itself though is quite expensive but definitely a good buy. More info to come soon!


About joannabehar

Graphic Designer, hand-letterer, illustrator, wanderer, recovering nut butter addict.


  1. Actually, VF Sans was art directed by David Harris and Greg Mastrianni, but it was designed, drawn and produced by James Montalbano of Terminal Design.

  2. The VF Sans family is no longer exclusive to Vanity Fair.
    A larger family of VF Sans is available:

    VFSans used to be the predominate type used for all the cover type for many years, with the didot gradually replacing it over the last few years.

    The logo was a custom drawn version of VF Sans as you point out.

    BTW, articles is misspelled in paragraph 2.

    • I am aware of vf sans condensed as well and how the use of the font has slowly been kicked off the cover, I didn’t know however that this font family was no longer exclusive to Vanity Fair so thank you! vf sans works really well for captions with wider tracking, I like that it’s still present in the magazine.

  3. Pingback: What’s This Font 1.5 – Vanity Fair U.S part 2 | Mag Design

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