Ah esquire, you have been one of my favorites for a while now and I thought it would take a lot for you to disappoint me. However, I noticed recently that I have been so hung up on how beautiful, interactive and user friendly the magazine app was that I completely forgot taking a look at the print version of the issues.
Let’s look at the february 2013 issue with Megan fox on the cover (not one of my favorite people but I will admit she looks good). all in all not a bad cover. the color palette is nice, the picture is up to the esquire criteria and standing and when I see that it does make me want to pick it up. The photography is from Sante D’Orazio (who seems to only specialize in taking pictures of naked models and actresses…). The picture of Fox is not that revealing but she does look a bit high and considering the photographer I’m surprised she didn’t lose more clothes for this.
The typography on the cover is a lot similar to what they did for Sofia Vergara’s cover (april 2012). I didn’t really like it then I’m still not sure about it now. There are interesting things going on like the copy above the esquire logo, but the rest feels a bit too much undertreated to me.
Now the cover is not my biggest concern…after looking at this issue on the iPad I was delighted, the interactivity, user interface and everything else was up to Esquire standards. But I did get a print version of this issue (which I hadn’t done in a while) and I can honestly say I almost hard a heart attack. The layouts and design looks terrible. It takes a lot of bad for me to say that, as this magazine is in my top 3 favorites of all time. It looked messy and under-treated and I honestly cannot understand how you can have such an amazing iPad app and such an awful printed version of the exact same thing. one of the pages that shocked me was the “Funny joke from a beautiful woman”. Gorgeous on the app, a serious wtf on the print, see for yourself below.