Yippeekayay GQ readers

  This March Bruce Willis is taking over the movie theaters with Die Hard 5 and the magazine stands as well. The Die Hard saga star is covering both GQ U.S and U.K march issues, the question is, who did it better?

bruce gq

On the one hand we have the french, who chose to shoot Willis wearing a black t-shirt, keeping things simple, and on the other, GQ U.S, who chose a jean shirt with a tie, topped with a grey/blue blazer. Now simply based on the styling and the pose, I do think the french did it better. I don’t know about the U.S, it seems they had this picture retouched a LOT and the actor is starting to look like his wax replica from Mme Tussaud…


Typography wise, Despite the fact that the fonts are way better on french GQ, the layout on the U.S one is better. The french cover feels very crowded and I’m having a hard time enjoying the picture because of it. I also really don’t like the way they’re advertising the iPad app on the french cover with that yellow tablet on the left, it just doesn’t go.

However I have to go with GQ France, I like the photography a lot better and I’m never disappointed with the inside layouts which is not so often case with G.Q U.S. Once again, the U.S will just have to try and do better… what do you think?

On a side note, below is a comparison between french GQ’s current cover and a quick retweak I did getting rid of the ipad icon and slightly rearanging the headline type to uncrowd the page. Not necessarily a solution but something to think about, I wanted to give the picture some more breathing space to see how it looked.



About joannabehar

Graphic Designer, hand-letterer, illustrator, wanderer, recovering nut butter addict.

One comment

  1. Taking out the iPad thing and lowering the headline under Bruce’s chin definitely improves the French cover. But I much prefer the US cover, its colors, and the way it puts the GQ behind Bruce’s head instead of in front of it. The layout features him instead of the typography. I also like that there’s no headline below the chin — instead, just the nice vertical line of the tie. Yes, the photo looks a little “smoother” than on the French cover, but considering he’s also wearing a tie and looking a bit dressier, I don’t mind it. Oh, and I like that nice litte bit of vertical blue on the edge next to the “Holy Scandal” block.

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