Ho Ho Ho! Christmas season is upon us and it’s starting to get chilly! As I was looking through our monthly arrival of magazines at work I noticed Ben Affleck was on the covers of both Details Mag (Oct 2014) and Vanity Fair Italy (Nov 2014). Two covers, Two magazines, one picture, drastically different feel.
Let’s dive in shall we? So I picked these two guys because VF Italy chose to re-use the Details cover photo and I thought it was really interesting to see how different the same photo looks depending on how its cropped.
The photography is by Mark Seliger. I’m not going to lie, I don’t love it (at least the cover shots, the pictures inside are quite nice though). Affleck’s face looks a little weird here, his expression isn’t great. This is not so much of a problem on the Details Mag cover because its a full body shot and since his head isn’t that big you’re not focusing on it.
However, on the VF Italy cover, they zoomed in…probably a tad too much. All the odd things that weren’t standing on on the Details cover stand out here: His eyes, the weird way he’s frowning (is he scared or cold? or plotting to kill you maybe). You get my point. But, but! branding wise, VF Italy made a good call. The photo looks like it was shot for them when it wasn’t and really stays inside the Vanity Fair identity mold.
I love that these two particular magazines are using the same photo, its a perfect example of how one of them had to adapt and make a photo they didn’t produce, work for them. It’s not a great cover photo but hey they made due, so kuddos.