What’s This Font 1.5 – Vanity Fair U.S part 2

Screen Shot 2015-10-23 at 23.03.46

Hey guys and welcome back for the part 2 edition of Vanity Fair U.S.’ What’s This Font. For the past few months VF has been slowly making some changes to their layouts and typefaces and it is time for an update. You can find my previous post on the VF U.S fonts here. This post will let you know what the new typefaces are and where you can find them.

Vanity Fair WTF Oct 2015-1

The first font that we will be looking at is the newest arrival in the VF family. It first appeared in the Star Wars June 2015 issue. Let me introduce, drumroll please… Flama Ultracondensed. This font was originally commissioned by BlackBook magazine back in 2008. It was designed by Mário Feliciano and comes in eight different weights. It’s a really nice and modern font. It works better than their previous one (Solano), which hasn’t really aged well. It’s still a good font but not timeless enough. Flama was definitely a smart change. You can find it here, for a very reasonable price. Solano is still being used in the magazine but is being used in a smaller point size, it works better that way.

Vanity Fair WTF Oct 2015-1

The second font on our list is VF Didot. It was commissioned by Vanity Fair back in 2013 (Commercial Type), it’s by Paul Barnes and Christian Schwartz, art direction by David Harris. This new Didot came in as a replacement for the VF Didot by Terminal Design which had been used for the magazine for the past 20 years*. It has 7 optical sizes and up to 5 weights in each size. It also has a bonus stencil version (which looks amazing). This font was based on work of Molé Le Jeune, a punchcutter used by the Didot family in the early part of the 19th century. Unfortunately it’s not available to buy, but you can look at it every month in your Vanity Fair issue so that’s something!

Another major font that is being (and has been) used for quite some time now, is Futura T1 by Paul Renner. It’s mostly used for captions and small type throughout the magazine. It works really well when small and with a wide tracking. Futura is timeless and any self respecting designer will admit to liking it. You can find it here.

The last one I’ll mention today is VF times which is used for body copy. It’s got a nice flow and is very comfortable reading wise. I haven’t found any info on it but I’m not too surprised.

Hope you guys will find this useful, make sure to stay tuned as I have new What’s This Font coming up soon!
If you liked this post make sure to check out my other “What’s This Font?” articles including the one I made on the Vanity Fair France typefaces.




About joannabehar

Graphic Designer, hand-letterer, illustrator, wanderer, recovering nut butter addict.


  1. A correction for you. VF Didot was a 1 weight design I did for Vanity Fair back in the early 90s when they were transitioning from traditional production to Mac based work flow. They used it for many years but I believe their new Didot has replaced it. Thanks for the mention though!

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